Westcon Group Honored by Computer Reseller News in Annual Ranking of Top Executives in the Channel
CRN noted the pairs’ successful execution of premier sales and marketing programs, further extending the Westcon and Comstor global brands. This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.
“The 2012 Channel Chiefs list recognizes vendor executives dedicated to delivering channel programs in the IT marketplace,” said Kelley Damore, VP, Editorial Director, UBM Channel. “Our annual Channel Chiefs issue is a must-read for IT solution providers evaluating new vendors or looking to expand solution offerings. These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year’s Channel Chiefs for their stellar records of business innovation and applaud them for their continuous dedication to the partner community.”
CRN emphasizes the role Banks plays in solidifying Comstor as the market’s premier global distributor of Cisco-dedicated solutions in North America. During the past year, Banks was instrumental in enabling Comstor resellers to drive new business, maximize customer retention and control costs. Banks successfully implemented core channel programs, such as Comstor Click and Executive Relevance Selling (ERS).
“Comstor is consistently recognized worldwide as the market’s go-to global distributor of Cisco products and services. For example, our Executive Relevance Selling initiative is noted by Cisco as a top platform for helping resellers more effectively engage executives in complex Cisco UCS discussions,” said Banks. “We’re honored the industry experts at CRN have chosen to note this market success.”
Chief Marketing Officer Bob Clinton is being honored for leading Westcon’s global branding and messaging efforts, as well as the company’s customer insight initiatives. Last year, Clinton created and launched the company’s “Voice-of-the-Customer” (VOC) initiative. This customer-centric, data-driven program captures critical vendor and reseller feedback across multiple dimensions, and assesses the effectiveness of key business processes. This insight enables Westcon to continuously improve its business model, ultimately helping partners become more successful.
For the ninth consecutive year, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT Channel Sales.
About UBM Channel: (www.ubmchannel.com) UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.
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