How to Sell Security Foundation Workshop Level 1
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1/30/12 9:00 AM -
1/30/12 1:00 PM
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| Date: |
Monday, January 30, 2012
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| Time: |
9:00 am - 1:00 pm ET |
| Format: |
Online training |
| Registration: |
Click here to register |
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Length of course
1 day, 4 hours
Cost
FREE (a $750 value)
Target Audience
Cisco SMB and Premier Partners, requiring a concise view of how Cisco's current security portfolio can meet the requirements and main points of their customer.
Course Content
This course is designed to provide a baseline level of knowledge which will facilitate a Cisco Account Manager when discussing security solutions with their customer. The course is designed to take AMs with little security knowledge to a stage where they feel comfortable with exactly what the current security climate is, the roles and functions of Cisco security solutions and finally, how to position these solutions for a small to medium size business.
Course Outline
Divided into 4 sections, the topics covered will include:
Section 1: Understanding the Risk - Today’s Security Climate
- The Cybercrime business model - from the script kiddie to organized crime syndicates.
- Cyber security and the Credit Crunch.
- Cause and effect - what a security breach means to the SMB.
- Case Studies and information sources.
- Cisco Borderless Networks, Cisco Validated Designs for security
Section 2: Assessing the Threats - What Are We Protecting Against?
- Understanding the current security climate and how to keep yourself up to date.
- Typical attack mechanisms including delivery.
- Malware - viruses, worms, Trojans, spyware etc.
- Botnets - principles of operation, current examples eg Conficker, spam, DDoS.
- Information Harvesting - social engineering, packet sniffing, data leakage.
- Hacking - general principles with examples of hacking tools in use.
- Fraud - phishing, pharming, identity theft.
- Physical security
- Future trends for 2010.
Section 3: Building the Defences
- The Security Policy and its importance for the SMB.
- Defence in Depth - layering security for an architectural approach to protection, Cisco SDN 3.0.
- Generic Security Platforms - firewalls, IPS, admission control, identity based networking etc.
- Cisco Specifics for the SMB.
- Positioning Cisco security solutions.
Section 4: Security Opportunity Discovery
- Key security concerns for decision makers within the organization.
- Compliance - ISO 27002, PCI-DSS.
- Exercise - identifying the opportunity.
- Information gathering - asking the right questions.
- Dealing with objections.
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