How to Sell Security Foundation Workshop Level 1

1 day, 4 hours

Cisco SMB and Premier Partners, requiring a concise view of how Cisco's current security portfolio can meet the requirements and main points of their customer.

None

Course Content

This course is designed to provide a baseline level of knowledge which will facilitate a Cisco Account Manager when discussing security solutions with their customer. The course is designed to take AMs with little security knowledge to a stage where they feel comfortable with exactly what the current security climate is, the roles and functions of Cisco security solutions and finally, how to position these solutions for a small to medium size business.

Course Outline

Divided into 4 sections, the topics covered will include:

Section 1: Understanding the Risk - Today’s Security Climate

• The Cybercrime business model - from the script kiddie to organized crime syndicates.
• Cyber security and the Credit Crunch.
• Cause and effect - what a security breach means to the SMB.
• Case Studies and information sources.
• Cisco Borderless Networks, Cisco Validated Designs for security

Section 2: Assessing the Threats - What Are We Protecting Against?

• Understanding the current security climate and how to keep yourself up to date.
• Typical attack mechanisms including delivery.
• Malware - viruses, worms, Trojans, spyware etc.
• Botnets - principles of operation, current examples eg Conficker, spam, DDoS.
• Information Harvesting - social engineering, packet sniffing, data leakage.
• Hacking - general principles with examples of hacking tools in use.
• Fraud - phishing, pharming, identity theft.
• Physical security
• Future trends for 2010.

Section 3: Building the Defences

• The Security Policy and its importance for the SMB.
• Defence in Depth - layering security for an architectural approach to protection, Cisco SDN 3.0.
• Generic Security Platforms - firewalls, IPS, admission control, identity based networking etc.
• Cisco Specifics for the SMB.
• Positioning Cisco security solutions.

Section 4: Security Opportunity Discovery

• Key security concerns for decision makers within the organization.
• Compliance - ISO 27002, PCI-DSS.
• Exercise - identifying the opportunity.
• Information gathering - asking the right questions.
• Dealing with objections.

FREE (a $750 value)